If you don’t do it, your competitors will
If you like low hanging fruit (aka easy clicks), then you should consider competitive SEO. Competitive SEO is all the content you see for “alternative” and “vs” searches.To make it clear, it’s targeting those keywords like “WIX alternatives”. Ranking for such keywords is powerful because you catch prospects in two crucial moments: When they’re customers…
Are domain-specific keywords important?
If you want the short version (which will probably be even more confusing, but you do you), the answer is: yes and no. Now, let’s jump into the why. Keywords in domains have been a topic – and tactic – for years, but the discussion was brought into the limelight again yesterday when Googleclarified some of the…
What’s the deal with Core Web Vitals?
Google’s good at throwing out scary terms about ranking and usability, and Core Web Vitals is most certainly one of them. The concept of Core Web Vitals has been around since the internet began, but the term has become increasingly popular as Google plans to make Core Web Vitals a major ranking factor in 2021….
How TikTok knows what you want
Ever got the feeling that social media knows you better than you know you? We definitely do (hence the marketing memes flooding our recommended feeds on social media), and yesterday we got an inside look into how one of the largest social media platforms out there recommends its content. TikTok is the name, and a…
SEO Mythbusting: Is More Content Better?
SEO can be a lot of things. But, for most people in the marketing world, content creation is one of the biggest puzzle pieces – there are entire agencies that revolve around writing content to bring in organic traffic. However, there are lots of misconceptions about what constitutes a good content strategy. Yesterday, another episode…
Xbox showed everyone the right way to handle drama on social media
Handling problems on social media is one of the biggest challenges that marketers have to face – information spreads fast, and it’s important to handle drama before it explodes into a wildfire of negativity and damaged sales numbers. Early yesterday morning, information about one of Xbox’s new consoles (which we now know to be the…
Visualising SEO
Canonicals A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. Canonical tags suggest to Google which page you think is the correct page to consolidate ranking signals to. Hreflang If you have multiple versions of a page for different languages…
Creating Google campaigns that sell
Marketers are getting ready for the Q4 madness, and many are already thinking about alternatives to Facebook – especially considering what happened on Facebook in the 2018 and 2019 holiday seasons. Some of us still have nightmares about it… If you were thinking about jumping into Google Ads this holiday season, this post from Frankie Quiroz contains…
Should you include your brand in your title tags?
That sounds like a dilemma. The general opinion among SEOs is that shorter titles work better. Still, most sites include their brand and other text in the title tags such as category, product category, author tag and tag lines. This is known as boilerplate material. And, according to Cyrus Shepard’s experience coming from millions of…
A useful guide for leveraging LinkedIn campaigns
How much advertising have you experimented with on LinkedIn? It doesn’t get quite the attention that Facebook or Instagram do – and LinkedIn advertising is used for mostly different purposes – but it can be a great way to bring in leads and raise awareness. LinkedIn just published a short e-book, titled the ‘Brand and Demand…