Marketers are getting ready for the Q4 madness, and many are already thinking about alternatives to Facebook – especially considering what happened on Facebook in the 2018 and 2019 holiday seasons.

Some of us still have nightmares about it…

If you were thinking about jumping into Google Ads this holiday season, this post from Frankie Quiroz contains some interesting points to be aware of.

His recent Google campaigns made $468k at 6.5x ROAS for his branded, print on-demand store.

He brings up some great points, especially if you’re fresh to Google Ads:

• Google loves simplicity: Create your campaigns, ad sets, and ads in the simplest way possible.
• Create more than 3 ads per ad set, but no more than 5-10 ad sets per campaign.
• Learn and study the different bidding options with different budgets: Frankie says that he starts by bidding $1 per click. Then, he analyzes the results of the keywords and if they don’t deliver impressions, he increases the bid.
• Use one ad account per branded store – don’t mix and match.
• Launch your campaigns in CPC bidding first. Then, if they get more than 30 sales profitably, switch to Automated Bidding.
• Analyze your competition and launch Google campaigns to surpass your competitors’ organic results.
• Longer keywords have lower search volume, but show more intent.
• Don’t stop at Google Search Ads. Run Google Shopping Ads as well as YouTube and Display Ads. Frankie says that they use Display Ads for heavy retargeting.

It’s not rocket science here. But, they’re some useful practices to give a head start to your Google campaigns!