SEO can be a lot of things. But, for most people in the marketing world, content creation is one of the biggest puzzle pieces – there are entire agencies that revolve around writing content to bring in organic traffic.

However, there are lots of misconceptions about what constitutes a good content strategy. Yesterday, another episode of Google’s SEO Mythbusting series came out, and it’s a great one if you’ve got questions about content. Here are the biggest takeaways:

• Should you write new articles or update existing ones? This is a question that consistently gets brought up – can you just update existing articles to save time? The answer, according to Google’s Martin Splitt, depends on what the content is. If you’re only making minor changes to an article, it’s best to update the existing content. If not, it’s probably best to write a new article.
• There’s no such thing as too much content. While you shouldn’t create content for the sake of creating content, there’s no such thing as too much. Google won’t penalize your site for having lots of blog posts – but it might look awkward to users if your content is excessive.
• Are auto-generated pages OK? If you’ve got multiple pages on your site that are very similar, for example auto-generated pages for separate locations or products, it’s important to differentiate them so that Google doesn’t think they’re duplicate content.

There are plenty more questions answered in the full video, which you can check out here. It’s 11 minutes long, so you can watch it in the time it takes to make breakfast – and it could save you a lot of time down the road.

As usual, think about the user first and the algorithm second!