If you don’t do it, your competitors will
| If you like low hanging fruit (aka easy clicks), then you should consider competitive SEO. Competitive SEO is all the content you see for “alternative” and “vs” searches.To make it clear, it’s targeting those keywords like “WIX alternatives”. Ranking for such keywords is powerful because you catch prospects in two crucial moments: When they’re customers of one of your competitors and they’re looking for an alternative. When they’re evaluating your service but they still need more information to decide. Kevin Indig just broke down three best practices to do competitive SEO executed by three different companies. |
| Competitive SEO: 3 companies that do it well |
| 1) Wondershare Filmora: This is a video editing software, and its main competitor is Adobe Premiere Pro. Their strategy here is attacking Adobe Premiere’s documentation, creating several pages illustrating how to use Adobe Premiere.Adobe ‘s documentation is weak, and Wondershare Filmora is feasting on Adobe’s laziness. An example is an article that Filmora created called “How to create split-screen in Adobe Pro”. It has zero backlinks, but ranks for 160 keywords! Zooming out to the bigger picture, Wondershare Filmora’s site ranks for all sorts of keywords that Adobe should be ranking for, too.In these pages, they not only add CTAs to their own products but even videos on how to do the same thing with Wondershare Filmora – a great way to use their competitor’s popularity to their advantage. 2) ConvertKit: Their strategy is smart. They created a landing page titled “5 Reasons You Should NOT Switch From MailChimp To ConvertKit”. Weird? I’d say smart… It’s not reverse psychology, but rather highlighting their values in opposition to Mailchimps’ ones. The idea is basically: “ConvertKit is not for everyone, and this is why”. 3) Wistia: The video platform made a “Wistia vs Youtube” article that ranks #1 on Google. Imagine beating Google at their own game… |
| How to develop a competitive SEO strategy |
| Here’s an easy process: Find your competitors from a searcher’s perspective. So, with queries such as “alternatives” or “vs”. Build a landing page for each competitor’s alternative. Show a detailed comparison and don’t forget to add a CTA. Identify weak points in the documentation or landing pages of your competitors. There’s one more step though: Hope that your competitors don’t read this piece by Kevin Indig. |