Category Archives: Social Media Marketing

A useful guide for leveraging LinkedIn campaigns

How much advertising have you experimented with on LinkedIn? It doesn’t get quite the attention that Facebook or Instagram do – and LinkedIn advertising is used for mostly different purposes – but it can be a great way to bring in leads and raise awareness. LinkedIn just published a short e-book, titled the ‘Brand and Demand…

Read More

Growing a unique type of newsletter to more than 40K subscribers in one year

It’s always fun to hear about unique business models that have the potential to scale. Yesterday, Andrew Wilkinson wrote an inspiring case study on Twitter about a unique type of newsletter – one that’s based around local news. This thread is why I believe in the little guy. The “entrepreneur” who chips away at the little problems…

Read More

Introduction to Facebook ads

Facebook is a powerful place for businesses, and with Facebook advertising, you can now make an even larger impact. Facebook advertising is a great way to get your business in front of the right people and connect them with your business or brand. Basically, you’re connecting with your customers in a place where they’re already active and engaged, and you yourself have seen…

Read More