What’s the deal with Core Web Vitals?

Google’s good at throwing out scary terms about ranking and usability, and Core Web Vitals is most certainly one of them. The concept of Core Web Vitals has been around since the internet began, but the term has become increasingly popular as Google plans to make Core Web Vitals a major ranking factor in 2021.

But, here’s the bottom line when it comes to Core Web Vitals: at their core, they’re not about SEO. They’re about the usability of your site – so, SEO geek or not, this is an important topic to keep up with.

Sistrix just did a massive study, analyzing the loading times of 18.5M domains to determine which websites had the best core web vitals. The interesting part? They broke it down by CMS, comparing WordPress, Wix, Shopify, and others.

If you’re ready to see which platforms ranked the best, keep on reading:

  • If you care about your website speed and responsiveness…maybe don’t use Wix. I’m probably preaching to the choir here – if you’re deep into the website game, you’re likely not using Wix anyway – but the study confirmed that it was the worst platform where Core Web Vitals were concerned.
  • WordPress and its plugin, WooCommerce, are both slow. Sites on WordPress took second-to-last place – and the WordPress shop plugin, WooCommerce, ranked last among the shop systems.
  • Jimdo is fast. When it comes to a speedy CMS, Jimdo runs faster than Tom Cruise in a Mission Impossible movie. The fastest sites were also using the CDN Fastly.

The full study found much more than I could possibly summarize here. Go check it out! There are plenty of hidden gems throughout the article.

It’s important to mention that while this is an insightful study that might point you in the right direction if you’re thinking about switching your CMS or CDN, your Core Web Vitals are still in your hands. You can build a molasses-slow site on Jimdo, and you can build a lightning-fast site on Wix – if you can’t switch, make do with what you’ve got!