Category Archives: Strategy
If you don’t do it, your competitors will
If you like low hanging fruit (aka easy clicks), then you should consider competitive SEO. Competitive SEO is all the content you see for “alternative” and “vs” searches.To make it clear, it’s targeting those keywords like “WIX alternatives”. Ranking for such keywords is powerful because you catch prospects in two crucial moments: When they’re customers…
Are domain-specific keywords important?
If you want the short version (which will probably be even more confusing, but you do you), the answer is: yes and no. Now, let’s jump into the why. Keywords in domains have been a topic – and tactic – for years, but the discussion was brought into the limelight again yesterday when Googleclarified some of the…
What’s the deal with Core Web Vitals?
Google’s good at throwing out scary terms about ranking and usability, and Core Web Vitals is most certainly one of them. The concept of Core Web Vitals has been around since the internet began, but the term has become increasingly popular as Google plans to make Core Web Vitals a major ranking factor in 2021….
How TikTok knows what you want
Ever got the feeling that social media knows you better than you know you? We definitely do (hence the marketing memes flooding our recommended feeds on social media), and yesterday we got an inside look into how one of the largest social media platforms out there recommends its content. TikTok is the name, and a…
Xbox showed everyone the right way to handle drama on social media
Handling problems on social media is one of the biggest challenges that marketers have to face – information spreads fast, and it’s important to handle drama before it explodes into a wildfire of negativity and damaged sales numbers. Early yesterday morning, information about one of Xbox’s new consoles (which we now know to be the…
Visualising SEO
Canonicals A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. Canonical tags suggest to Google which page you think is the correct page to consolidate ranking signals to. Hreflang If you have multiple versions of a page for different languages…
Should you include your brand in your title tags?
That sounds like a dilemma. The general opinion among SEOs is that shorter titles work better. Still, most sites include their brand and other text in the title tags such as category, product category, author tag and tag lines. This is known as boilerplate material. And, according to Cyrus Shepard’s experience coming from millions of…
A useful guide for leveraging LinkedIn campaigns
How much advertising have you experimented with on LinkedIn? It doesn’t get quite the attention that Facebook or Instagram do – and LinkedIn advertising is used for mostly different purposes – but it can be a great way to bring in leads and raise awareness. LinkedIn just published a short e-book, titled the ‘Brand and Demand…
Growing a unique type of newsletter to more than 40K subscribers in one year
It’s always fun to hear about unique business models that have the potential to scale. Yesterday, Andrew Wilkinson wrote an inspiring case study on Twitter about a unique type of newsletter – one that’s based around local news. This thread is why I believe in the little guy. The “entrepreneur” who chips away at the little problems…
Creating Your Strategic Marketing Plan
“If you build it, they will come” may be a great movie line, but it doesn’t apply to finding customers for a new business. You need to create demand for your product or service. I will outline the building blocks of a successful marketing and sales program, from social media to net promoter scores. Techniques…